PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM MUMS GARDEN | Nurcahyani | Jurnal USAHA

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Dwi Nurcahyani
Universitas Indraprasta PGRI
Indonesia

Dona Fitria
Universitas Indraprasta PGRI
Indonesia

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Keywords Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm. Content Marketing Customer Engagement Digital Marketing, Financial Management, Sales Turnover, MSMEs HOTS, Focus, Entrepreneurship, Creativity. Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi Kelas Eksperimen Kelas Kontrol Kinerja Usaha Live Streaming, Celebrity Endorser, Keputusan Pembelian NPL, BOPO, Financial Suistainability Pendidikan Kewirausahaan UMKM, Skala Menengah, Kredit Usaha, Bank Umum board diversity, corporate innovation, library research. budaya organisasi generasi Z kepemimpinan digital kinerja usaha learning organization uang persediaan kartu kredit pemerintah, belanja, digital, cashless wirausaha

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