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Keywords Brave, Tough, Entrepreneurship Credit Efektivitas, Komunikasi Pemasaran, Media Sosial, Instagram, Insight. Entrepreneurial, Corporate entrepreneurship, Pengajaran Karakteristik Wirausaha, Pengembangan, Kompetensi, Kinerja Pelaku UMKM MSMEs Paruh-waktu, Wirausaha, penghasilan, jasa bisnis Quantitative, Multiple regression analysis, classic assumption test, Revenue. Ruang kerja bersama, Efektifitas Finansial, Pengusaha Social Media Marketing, Brand Awareness, Minat Beli Konsumen Startup, Modal, Sumber Daya Manusia, Kesuksesan West Java analisis profiabiliastt analisis swot bisnis properti, covid-19, gaya kepemimpinan keberadaan waduk, Perekonomian UMKM, sosial budaya komitmen, kewirausahaan, berwirausaha matriks IFAS & EFAS strategi pemasaran