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Keywords Analisis SWOT,UMKM Aspek Manajemen, Usaha, Store Branding Budaya, Sosial, Psikologi dan Keputusan Pembelian Daya saing Disiplin Kerja Entrepreneurship Education, Entrepreneurial Intention, Entrepreneurial Knowledge, Entrepreneurial Inspiration Influencer, media sosial, keputusan pembelian. Inovasi Kata Kunci : Analisis SWOT, UMKM, Strategi Pemasaran. Kata kunci: hobi, peluang, alat outdoor Keywords: Employee Performance, Organizational Climate, Employee Competency Kinerja Pekerja Kompensasi Kreativitas, Inovasi, Kesuksesan Wirausaha. Motivasi kewirausahaan, manajemen perwakafan, pengembangan UMKM Pandemi, Marketplace, E-commerce, UMKM Promosi, Keputusan Pembelian, Shopee Food SMEs, Beauty Product, Business Strategic Strategi Pemasaran, Penjualan, Metode Kualitiatif Strategi Promosi, Jumlah Outlet, Peningkatan Penjualan