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Keywords Branding Budaya, Sosial, Psikologi dan Keputusan Pembelian Daya saing Digital Marketing, Financial Management, Sales Turnover, MSMEs Entrepreneurship Education, Entrepreneurial Intention, Entrepreneurial Knowledge, Entrepreneurial Inspiration Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi Influencer, media sosial, keputusan pembelian. Inovasi Kata Kunci : Analisis SWOT, UMKM, Strategi Pemasaran. Kata kunci: hobi, peluang, alat outdoor Kelas Eksperimen Kelas Kontrol Keywords: Employee Performance, Organizational Climate, Employee Competency Kreativitas, Inovasi, Kesuksesan Wirausaha. Pandemi, Marketplace, E-commerce, UMKM Strategi Pemasaran, Penjualan, Metode Kualitiatif Strategi Promosi, Jumlah Outlet, Peningkatan Penjualan UMKM, Skala Menengah, Kredit Usaha, Bank Umum budaya organisasi learning organization uang persediaan kartu kredit pemerintah, belanja, digital, cashless