JOR: JOURNAL OF RETAIL

JOR (Journal of Retail) is an open-access journal, which means that all content is available free of charge at no cost to either the user or the institution.
Users are permitted to read, download, copy, distribute, print, search for, or link to full-text articles in this journal without seeking prior permission from the publisher or author.
The articles published under the Creative Commons CC BY-NC License Creative Commons Attribution-noncommercial 4.0 International License http://creativecommons.org/licenses/by-nc/4.0/ .