Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Air Minum Le Minerale di Kota Depok, Jawa Barat. | Iswiyanti | Jurnal USAHA

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Agus Sri Iswiyanti
https://orcid.org/0000-0002-9526-998X?lang=en

Gunadarma University
Indonesia

Management Economy

Delia Sylviani

Stanty Aufia Rachmat

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Keywords Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm. Content Marketing Customer Engagement Digital Marketing, Financial Management, Sales Turnover, MSMEs HOTS, Focus, Entrepreneurship, Creativity. Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi Kelas Eksperimen Kelas Kontrol Kinerja Usaha Live Streaming, Celebrity Endorser, Keputusan Pembelian NPL, BOPO, Financial Suistainability Pendidikan Kewirausahaan UMKM, Skala Menengah, Kredit Usaha, Bank Umum board diversity, corporate innovation, library research. budaya organisasi generasi Z kepemimpinan digital kinerja usaha learning organization uang persediaan kartu kredit pemerintah, belanja, digital, cashless wirausaha

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