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usie utari
UNIVERSITAS TERBUKA
Tedy Ardiansyah
Universitas Indraprasta PGRI Jakarta
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Keywords
Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm.
Content Marketing
Customer Engagement
Digital Marketing, Financial Management, Sales Turnover, MSMEs
HOTS, Focus, Entrepreneurship, Creativity.
Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi
Kelas Eksperimen
Kelas Kontrol
Kinerja Usaha
Live Streaming, Celebrity Endorser, Keputusan Pembelian
NPL, BOPO, Financial Suistainability
Pendidikan Kewirausahaan
UMKM, Skala Menengah, Kredit Usaha, Bank Umum
board diversity, corporate innovation, library research.
budaya organisasi
generasi Z
kepemimpinan digital
kinerja usaha
learning organization
uang persediaan kartu kredit pemerintah, belanja, digital, cashless
wirausaha
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Vol 4, No 2 (2023)
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