Peningkatan Daya Saing Melalui Inovasi Produk dan Branding Pada UMKM Risol dan Gado-gado | Aisyah | Jurnal USAHA

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Iis Aisyah

Dewi Purnamasari

Wulan Sahfira

Redita Diah Ayu

Alifiia Dewi Kurnianingsih

Rita Ningsih

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Keywords Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm. Content Marketing Customer Engagement Digital Marketing, Financial Management, Sales Turnover, MSMEs HOTS, Focus, Entrepreneurship, Creativity. Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi Kelas Eksperimen Kelas Kontrol Kinerja Usaha Live Streaming, Celebrity Endorser, Keputusan Pembelian NPL, BOPO, Financial Suistainability Pendidikan Kewirausahaan UMKM, Skala Menengah, Kredit Usaha, Bank Umum board diversity, corporate innovation, library research. budaya organisasi generasi Z kepemimpinan digital kinerja usaha learning organization uang persediaan kartu kredit pemerintah, belanja, digital, cashless wirausaha

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