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Susanma Lumbanraja
Indonesia
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Keywords
Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm.
Consumer Behavior
Content Marketing
Customer Commitment
Customer Engagement
Digital Marketing, Financial Management, Sales Turnover, MSMEs
Ideology
Kelas Eksperimen
Kelas Kontrol
Kinerja Usaha
Lapis Talas Bogor
Live Streaming, Celebrity Endorser, Keputusan Pembelian
Pendidikan Kewirausahaan
Religiosity
UMKM, Skala Menengah, Kredit Usaha, Bank Umum
generasi Z
kewirausahaan, peserta didik, pendidikan.
kinerja usaha
sifat kewirausahaan
uang persediaan kartu kredit pemerintah, belanja, digital, cashless
wirausaha
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Vol 3, No 2 (2022)
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Lumbanraja
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