EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL “INSTAGRAM” YANG DILAKUKAN OLEH UMKM REFIZA | Saffitri | Jurnal USAHA

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Elisa Ayu Saffitri
Pendidikan Ekonomi, Fakultas Ilmu Pendidikan dan Pengetahuan Sosial, Universitas Indraprasta PGRI
Indonesia

Endah Widati
https://www.researchgate.net/profile/Endah-Widati

Universitas Indraprasta PGRI Jakarta, Indonesia
Indonesia

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Keywords Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm. Content Marketing Customer Engagement Digital Marketing, Financial Management, Sales Turnover, MSMEs HOTS, Focus, Entrepreneurship, Creativity. Harga, Keputusan Pembelian, Kualitas Produk, MR. DIY, Promosi Kelas Eksperimen Kelas Kontrol Kinerja Usaha Live Streaming, Celebrity Endorser, Keputusan Pembelian NPL, BOPO, Financial Suistainability Pendidikan Kewirausahaan UMKM, Skala Menengah, Kredit Usaha, Bank Umum board diversity, corporate innovation, library research. budaya organisasi generasi Z kepemimpinan digital kinerja usaha learning organization uang persediaan kartu kredit pemerintah, belanja, digital, cashless wirausaha

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