The Influence of Religiosity and Ideology on Customer Commitent at lapis talas Bogor


DOI: https://doi.org/10.30998/juuk.v5i2.3381

Hasna - Nuzila(1*), Ahmad Nuh(2), Andrian A Widodo(3),

(1) Sekolah Tinggi Ilmu Syariah Al-Wafa
(2) 
(3) 
(*) Corresponding Author

Abstract


This study aims to examine the influence of religiosity and ideology on customer commitment to Lapis Talas Bogor products. In this context, religiosity refers to the extent to which religious values influence purchasing decisions, while ideology pertains to the beliefs or views related to the consumer's cultural and social identity. The research method employed includes surveys and interviews with Lapis Talas Bogor customers, consisting of both local consumers and tourists. The findings show that religiosity has a significant impact on consumer loyalty and purchasing decisions, particularly regarding halal certification, which enhances trust among Muslim consumers. Furthermore, the ideology embedded in local products, such as the reinforcement of Bogor's cultural identity, also contributes to customer commitment. This study concludes that the integration of religiosity and ideology in marketing strategies can enhance customer commitment and loyalty, as well as contribute to the market sustainability of Lapis Talas Bogor.

Keywords


Religiosity; Ideology; Customer Commitment; Lapis Talas Bogor; Consumer Behavior; Halal Certification; Marketing Strategy; Cultural Identity; Local Products; Business Model

Full Text:

PDF

References


Amin, M., dkk. (2014). Dampak citra merek terhadap loyalitas pelanggan: Bukti dari pasar yang sedang berkembang. International Journal of Marketing Studies, 6(4), 111-124. Bhatia, M. (2018). Memahami perilaku konsumen: Kerangka untuk niat pembelian ulang. Journal of Business Research, 92, 195-204. Chiu, C.-M., dkk. (2009). Memahami pengaruh kepercayaan terhadap niat pembelian ulang: Peran moderasi manajemen hubungan pelanggan. Journal of Service Management, 20(4), 452-469. Guenzi, P., & Georges, L. (2010). Kepercayaan interpersonal dalam hubungan komersial: Faktor penyebab dan konsekuensinya. Journal of Business Research, 63(9-10), 918-924. Hellier, P. K., dkk. (2003). Niat pembelian ulang pelanggan: Model persamaan struktural umum. European Journal of Marketing, 37(11/12), 1762-1800. Kotler, P., & Keller, K. L. (2011). Marketing Management (edisi ke-14). Pearson. Lee, J., dkk. (2017). Pengaruh tanggung jawab sosial perusahaan terhadap niat pembelian ulang konsumen: Peran moderasi kepuasan pelanggan. Journal of Business Ethics, 145(3), 585-597. Ozden, M. (2019). Pengaruh kualitas layanan terhadap niat pembelian ulang dalam industri perhotelan. International Journal of Contemporary Hospitality Management, 31(3), 1240-1260. Ries, E. (2020). Pentingnya ritual dalam kehidupan sehari-hari. Journal of Human Behavior in the Social Environment, 30(3), 328-343. Sedianingsih, A., dkk. (2016). Koneksi emosional dan loyalitas pelanggan: Studi tentang konsumen religius di Indonesia. Journal of Retailing and Consumer Services, 28, 215-221. Smart, N. (1998). Ninian Smart: Perspektif tentang agama. Dalam Dimensions of the Sacred: An Anatomy of the World's Beliefs (hal. 1-35). University of California Press. Todosijevic, B. (2014). Pengaruh ideologi terhadap perilaku politik. European Journal of Political Research, 53(3), 563-580. Understanding Religion. (2022). Ritual dan praktik dalam tradisi keagamaan. Diambil dari Understanding Religion




DOI: https://doi.org/10.30998/juuk.v5i2.3381

Article Metrics

Abstract Views : 38 | PDF Views : 28

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 Web Analytics

View My Stats