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Keywords
Attitude, Green Brand Knowledge, Green Purchase Intention, Green Brand Positioning, Perceived Behavioral Control, Subjective Norm.
Consumer Behavior
Content Marketing
Customer Commitment
Customer Engagement
Digital Marketing, Financial Management, Sales Turnover, MSMEs
Ideology
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Live Streaming, Celebrity Endorser, Keputusan Pembelian
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UMKM, Skala Menengah, Kredit Usaha, Bank Umum
generasi Z
kewirausahaan, peserta didik, pendidikan.
kinerja usaha
sifat kewirausahaan
uang persediaan kartu kredit pemerintah, belanja, digital, cashless
wirausaha
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